This data privacy policy provides you with information about the processing of personal data while using our website. The abbreviation GDPR stands for EU data protection regulation and concerns people in the EU who visit our website (hereinafter “EU data subjects”). The abbreviation DSG stands for Swiss Data Protection Act and concerns persons in Switzerland who visit our websites (hereinafter “Swiss data subjects”).
If we use personal data for the provision of our services, for customer care, marketing, advertising and market research, we will inform you in our privacy policy.
Within the meaning of the General Data Protection Regulation, other data protection laws in the Member States of the European Union and other provisions related to data protection, the controller is:
Alpen Pharma AG
Finkenhubelweg 16
3012 Bern
Schweiz
Web: www.alpenpharma.ch
e-Mail: data.protection@alpenpharma.com
Tel.: +41 31 313 33 66
In accordance with Article 8 DSG / 15 GDPR, you have the right to request confirmation from us as to whether personal data relating to you is being processed. If this is the case, you have a right to access information about this personal data and to further information mentioned in Article 8 DSG / 15 GDPR.
In accordance with Article 5 DSG / 16 GDPR, you have the right to request that we immediately rectify inaccurate personal data concerning you. Taking into account the purposes of the processing, you also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
EU data subjects have the right to request that we immediately erase personal data concerning you. We are obliged to erase personal data immediately, provided that the corresponding requirements of Article 17 GDPR are met. Please refer to Article 17 GDPR for details. Swiss data subjects also have the right to request the erasure of data in cases provided for by law, for example, when personal data are no longer necessary or the consent for processing has been revoked.
Right to restriction of processing
In accordance with Article 18 GDPR, under certain circumstances, EU data subjects have the right to request that we restrict the processing of your personal data.
In accordance with Article 20 GDPR, EU data subjects have the right to receive the personal data that they have provided us in a structured, common and machine-readable format, and have the right to have us transfer this data to another controller without hindrance, provided that the processing is based on a declaration of consent pursuant to Article 6 (1) a) GDPR or Article 9 (2) a) GDPR or is based on a contract pursuant to Article 6 (1) b) GDPR and the processing is carried out by automated means.
In accordance with Article 21 GDPR, EU data subjects have the right to object to the processing of personal data concerning them as based on Article 6 (1) e) or f) GDPR. This also applies to profiling based on these provisions.
If we process your personal data for direct marketing purposes, you have the right at any time to object to the processing of your personal data for the purposes of such marketing. This also applies to profiling insofar as it is associated with such direct marketing.
Right to lodge a complaint with a supervisory authority
In accordance with Article 77 GDPR, without prejudice to any other administrative or judicial remedy, EU data subjects have the right to lodge a complaint with the supervisory authority. This right exists in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.
You can complain about our processing of personal data to the Federal Data Protection and Information Commissioner and take legal action under civil and/or public law (see Article 15 / 25 / 27 / 29 DSG).
If you wish to exercise one of your rights, please contact us as the controller at the contact information indicated above or use any of the other forms we offer to communicate with us. If you have any queries, please contact us.
When you visit our website, the company we use to operate the website processes and stores technical information about the terminal device used by you (operating system, screen resolution and other non-personal features) and about the browser (version, language settings), in particular the public IP address of the computer you use to visit our website, including the date and time of access. The IP address is a unique numeric address under which your terminal device sends/retrieves data to/from the Internet. Unless you share data that allows us to identify you while using our website, our service provider or we are generally unable to know to whom an IP address belongs. Furthermore, a user may be identified if legal action is taken against them (e.g. in the case of attacks on website) and we become aware of their identity during the investigation. As a rule, you need not worry about us being able to assign your IP address to you.
Our service provider uses the processed data in a non-personally identifiable manner for statistical purposes so that we can trace what kind of terminal devices, with which settings, are used to access our website, and then optimize them accordingly. These statistics do not contain any personally identifiable data. The basis for compiling the statistics is our interest in improving and operating our business economically (legal basis: Article 6 (1) f) GDPR).
The IP address is further used so that you can technically access and use our website, and to detect and ward off attacks against our service provider or our website. Unfortunately, attacks designed to harm website operators or their users (e.g. to prevent access, spy on data, distribute malware [e.g. viruses], or for other unlawful purposes) are repeatedly carried out. Such attacks would impair the proper functioning of the data centre of the company we have commissioned, the use of our website or its features, and the security of visitors to our website. The IP address and the time of access are processed to ward off such attacks. By means of this processing, we – by way of our service provider – pursue the legitimate interest of ensuring the functionality of our website and preventing unlawful attacks against us and our website visitors. The legal basis for processing is our interest in improving and operating our business economically (legal basis: Article 6 (1) f) GDPR).
The stored IP data is deleted (by means of anonymization) as soon as it is no longer required for the detection of or defence against an attack.
We use cookies and similar technologies (local storage) for operating our website to ensure the website’s technical functionality, to understand how visitors use our website and to store users’ predefined settings in their browser.
A cookie is a small text file that your browser stores on your computer when you access our website. If you re-visit our website later, we can read these cookies again. Cookies are stored for different periods of time. You may at any time configure which cookies your browser shall accept. This may, however, cause our website to no longer function properly. Furthermore, you can delete cookies yourself at any time. If you do not delete them, we can specify for how long a cookie is to be stored on your computer. Distinction is made here between so-called session cookies and persistent cookies. Session cookies are deleted by your browser when you leave our website or close the browser. Persistent cookies are stored for the period that we specify during the storage.
We use cookies for the following purposes:
- Technically necessary cookies that are required for the use of the functions of our website (e.g. to identify that you have logged in). Certain functions cannot be provided without these cookies.
- Functional cookies that are used to technically perform certain functions that you want to use.
- Analysis cookies that serve to analyse your user behaviour.
- Third-party cookies. Third-party cookies are stored by third parties whose functions we integrate on our website to enable certain functions. They can also be used to analyse user behaviour.
Most of the browsers used by our users allow us to configure which cookies are to be stored and make it possible to delete (certain) cookies. If you restrict the storage of cookies to certain websites or do not allow cookies from third-party websites, it may no longer be possible to make use of the full functionality of our website. Information on how to customize cookie settings for the most common browsers is available here:
- Google Chrome (support.google.com/chrome/answer/95647?hl=en)
- Internet Explorer (https://support.microsoft.com/en-us/help/17442/windows-internet-explorer…)
- Firefox (https://support.mozilla.org/en/kb/cookies-release-and-claim)
- Safari (https://support.apple.com/kb/PH21411?locale=en_US)
If you send us a message via one of the contact options offered, we will use the data you have communicated to us to process your request. The basis for this is our legitimate interest in responding to your request (legal basis: Article 6 (1) f) GDPR). If your request serves to conclude a contract with us, the fulfilment of this contract is another basis for the processing (legal basis: Article 6 (1) b) GDPR). The data will be deleted after the completion of your request. If we are required by law to store the data for a longer period, the deletion will take place after the appropriate period expires.
Disclosure of data to third parties
In principle, we do not disclose the personal data communicated to us to third parties (i.e. especially not for advertising purposes).
For the operation of these Internet pages or for the provision of products / services, however, we work together with service providers (processors). It may happen that such service providers become aware of personal data. We carefully select our service providers – particularly with regard to data protection and data security – and take all measures required under data protection law for permissible data processing.
Data processing outside the EU
In principle, we process data in Switzerland (data transfer at the conclusion of the contract, server log files, contact form, registration, cookies). For Switzerland, the EU has set an appropriate level of data protection by Decision 2000/518 / EC.
We also ensure that the provider is located in a country with an adequate level of data protection in accordance with Swiss law (Article 7 VDSG) and is on the FDPIC’s list.
However, some of our service providers, whose plug-ins and tools we use, process data outside the EU. This will be clarified within this data privacy policy in the information about the plug-ins/tools used. We ensure the appropriate level of data protection in the context of participation in the so-called Privacy Shield and the measures taken by the service provider for data protection and data security.
Google Analytics analysis tool
We use in the framework of a data processing agreement a service provided by Google LLC (“Google”), Amphitheatre Parkway, Mountain View, CA 94043, USA, possibly via the Google Tag Manager Google Analytics. As the order processor, Google uses a so-called “cookie” for this – a small text file stored on your computer by your browser. This cookie provides Google with information about which website you have accessed and, in particular, the following information: browser type/version, operating system used, technical information about the operating system and the browser as well as the public IP address of the computer you are using. We use Google Analytics in such a way that your IP address is only used in anonymous form. This anonymization occurs after notification from Google in the European Union or a Member State of the EEA. The full IP address will only be sent to a Google server in the USA and truncated there in exceptional cases. According to Google, the IP address is anonymized before it is ever stored on a permanent data carrier. For details, please refer to Google’s privacy policy available at: https://support.google.com/analytics/answer/6004245?hl=en.
Google Analytics allows us to compile usage statistics for our website, as well as demographic data on visitors and their user behaviour, in non-personally identifiable form. Statistics are also compiled to help us better understand how visitors find our site, so that we can improve our search engine optimisation and advertising efforts. This processing enables us to pursue the legitimate interest to be able to improve our website as well as our advertising measures (legal basis: Article 6 (1) f) GDPR).
You can find information on how to opt out of using Google Analytics at: https://tools.google.com/dlpage/gaoptout?hl=en.
Google is a member of the PrivacyShield Agreement and has entered into an order processing contract with us for Google Analytics. Pseudonymous data will be deleted after 14 months.
This website uses Google AdSense, a service for the integration of Google Inc. advertisements. (“Google”). Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google AdSense uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be evaluated.
The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats will be transmitted to and stored by Google on servers in the United States. This information may be disclosed by Google to Google’s contract partners. However, Google will not merge your IP address with any other data held by you.
AdSense cookies are stored on the basis of Article 6 (1) f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both his website and his advertising.
Google Adwords / Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
Within the framework of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and do not serve the personal identification of the users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was directed to that page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, AdWords customer do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under User Settings. They will then not be included in the conversion tracking statistics.
Conversion cookies are stored on the basis of a legitimate interest in analysing user behaviour in order to optimise both the website and its advertising (legal basis: Article 6 (1) f) GDPR).
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Google Remarketing / Double Click
Our sites use Google Analytics Remarketing features in conjunction with the cross-device features of Google AdWords and Google DoubleClick. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature allows you to link advertising target groups created with Google Analytics Remarketing with the cross-device features of Google AdWords and Google DoubleClick. In this way, interest-related, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one terminal (e.g. mobile phone) can also be displayed on another of your terminals (e.g. Tablet or PC).
If you have given your consent, Google will link your web and app browser history to your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on any device on which you sign in with your Google Account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target audiences for cross-device advertising.
You can permanently opt out of cross-device remarketing/targeting by opting out of personalized advertising in your Google Account by following this link: https://www.google.com/settings/ads/onweb/.
The data collected in your Google Account is only collected on the basis of your consent, which you can give or revoke at Google (Article 6 (1) a) GDPR). In the case of data collection processes that are not merged into your Google Account (e.g. because you do not have a Google Account or have objected to the merging), the data collection is based on Article 6 (1) f) GDPR. The justified interest results from the fact that the website operator has an interest in the anonymous analysis of the website visitors for advertising purposes.
Further information and the data protection regulations can be found in Google’s general privacy policy at: https://www.google.com/policies/technologies/ads/.
We have included videos in our online offer which are stored on http://www.flowplayer.com and can be played directly from our website. This processing is based on Article 6 (1) sentence 1 f) GDPR. We pursue with it our legitimate interest to increase your user experience and the optimization of our services. Flowplayer AB is based in Riddargatan 17B, 114 57, Stockholm, Sweden and is subject to the data protection law of the European Union.
By visiting the website, Flowplayer receives the information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Flowplayer provides a user account that you are logged in to or whether no user account exists. If you are logged in to Flowplayer, your data will be directly assigned to your account. If you do not wish to be associated with your profile on Flowplayer, you must log out before visiting the website. Flowplayer stores your data as user profiles and uses them for the purposes of advertising, market research and/or the design of its website to meet your needs. Such evaluation is carried out in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and you must contact Flowplayer to exercise this right.
Further information on the purpose and scope of data collection and processing by Flowplayer can be found in the Privacy Policy. There you will also find further information on your rights and settings to protect your privacy: https://flowplayer.com/privacy-policy
We always keep this privacy policy up to date. Therefore, we reserve the right to change it from time to time and to update changes in the collection, processing or use of your data. The current version of the privacy policy is always available at the following address
alpenpharma.com/en/privacy-policy-main.